These days, everyone wants results right now, not quickly, now. It’s getting worse, and the Internet is at the forefront of this type of thinking. Site owners throw everything together, and even if they think they’re building something, the virtues of building seem to be long forgotten. Technology is indeed the culprit, but SEO done correctly and the results that this patience provides can help site owners focus on doing things the right way.
Black hat SEO is bad news all the way around, and unfortunately it seems as though certain companies and individuals out there get away with it. They have the tools and resources to engage in this shadier side of internet marketing but the results do not last and almost always come back to bite them or their clients. With that said the average business isn’t going to get anywhere using these techniques because they really are becoming less effective as Google gets smarter and smarter. Learn more about Google’s latest algorithm updates here and here.
When you’re looking for a search marketing company to help you, you want them to play by the rules. This means that they don’t need to be using unrelated keywords, keyword stacking and stuffing, hidden text and links, cloaking, gateway pages and more. If a service tries to use keyword stuffing or stacking, or a lot of low quality spammy links, they are obviously not the right choice.
Black hat SEO is all about bait and switch all the way around, and you don’t want to take part. A reputable business is going to have a site that looks professional and that is engaging. That is the type of site you want to build, so why would you want someone getting your site all ‘dirty’ so to speak just so you get extra traffic?
When blogging or adding content to your site, you want to use standard practices and well known software like WordPress. You want a reputable blog that generates natural links. Spam links are not going to cut it, and so whatever site you have the SEO company working on, you want them handling things professionally.
Watch when you sign up for a service that wants to provide you with back links, and have them tell you exactly how they plan to get it done. Sites that have content that is of low quality are off limits, and you don’t want sites that are unrelated either. In other words, just play by the rules. This goes for getting your own back links as well.
You also don’t want to put into practice what is known as domain squatting. There are all kinds of black hat SEO practices to avoid, and you really have to trust that an SEO company is going to provide you with the services that are going to help build up your site, not break it down.
What you’re looking for is a company that is going to explain what they plan to do in a way that matches how you want to build your site. If they sound overzealous, then they are likely not a good match. Even one cut corner can cost you, and you don’t want to find out what that means for your online business.